A selection of work that I lead and directed at Mainframe over the last few years. All content was created at Mainframe's London studio except for the claymation which was made for Williams Murray Hamm.
I designed and directed this promo for Harrods' world renowned Fine Watch and Fine jewellery rooms.
We were asked to base the piece around a clockwork insect and re-imagined a Bee's journey through beautiful gold and diamond encrusted garden scene to a hive inspired by Faberge and the dome atop the Harrods building.
It was great to be able to write, produce, direct and animate a piece of content for such a well-known brand that has the versatility to play out as a cinema advert as well as in store, online and iPad app content. Stills from the animation are also featuring in press ads running in Vanity Fair, Tatler and Harpers Bazar
A few style-frames for a recent pitch for the MTV EMA 2015.
My roles: Design, direction, creative direction.
Video I directed at Mainframe London to promote the new range of jewellery from Louis Vuitton. Created for use on the website here: http://uk.louisvuitton.com/eng-gb/stories/v-collection#/ This continues and strengthens our run of luxury brand work.
My roles: Design and direction.
We were approached by kids TV channel Kix to design and direct a full channel brand package, including logo design and packaging.
We had loads of fun thinking like 8 year olds, destroying meteors and fighting enemy robots!
My roles were design and creative direction.
A colony of ants combine forces to create a clockwork logo. Produced to promote the opening of the new watch department at Harrods. My roles included design and direction, I also took care of lighting and the particle systems on several shots.
BBC promo for the Wimbledon tennis coverage.
Silver award at Promax 2013 - BEST LIVE SPORTS EVENT/GAME PROMOTION OR CAMPAIGN
it was an honour to design and direct this promo for the BBC's coverage of the world famous Wimbledon tennis tournament. We worked with Red Bee who provided rushes and creative direction.
A few style-frames from a recent pitch I designed at Mainframe.
The brief was to create an abstracted journey, and the experience of luxury airport lounges.
The XS850 GTX - the perfect combination of style and functionality arriving just in time for chillier temps. Premium materials geared for urban life plus Gore-Tex lining and a tough leather tongue. Your feet? Dry and warm courtesy of a winter sneaker that's rough in all the right ways.
The latest job I wrote, designed and directed at Mainframe. We used a combination of time-lapse and camera projected environments, HDRI blending and a full CG shoe. This built on the formidable street-wear brand that Puma represents.
Roles: Design, direction, creative.
Recent style frames from a pitch for Stella McCartney. My roles included design and art direction.
Architype is a project investigating the point that architecture and typography intersect.
Many design movements have established associated fonts, but what interests me is using features present in architectural language from various eras and locations, modifying them to create an abstracted letter form, with the aim of simultaneously conveying a feeling of time and place.
The geographical, cultural and social context of the building design can be used to inform linguistic idiosyncrasies, such as accent and colloquial dialect of the scene.
I worked with Mark Nichols at WilliamsMurrayHamm to produce this promo for arts charity Magic Me.
From their website:
Magic Me uses the arts to bring the generations together to build a stronger, safer community. Based in Tower Hamlets, East London, we work with over 450 people a year, diverse both in age and culture.
Design and creative direction: Mark Nichols
Animation direction: Liam Chapple
A few style-frames from a recent pitch I designed for a Fashion brand/music channel competition spot.
Design and direction: Liam Chapple
Style frames from the pitch graveyard.
The concept was based around the rise of youth talent surpassing that of their predecessors.
My role was design and directing.