I designed and directed this promo for Harrods' world renowned Fine Watch and Fine jewellery rooms.
We were asked to base the piece around a clockwork insect and re-imagined a Bee's journey through beautiful gold and diamond encrusted garden scene to a hive inspired by Faberge and the dome atop the Harrods building.
It was great to be able to write, produce, direct and animate a piece of content for such a well-known brand that has the versatility to play out as a cinema advert as well as in store, online and iPad app content. Stills from the animation are also featuring in press ads running in Vanity Fair, Tatler and Harpers Bazar
BBC promo for the Wimbledon tennis coverage.
Silver award at Promax 2013 - BEST LIVE SPORTS EVENT/GAME PROMOTION OR CAMPAIGN
it was an honour to design and direct this promo for the BBC's coverage of the world famous Wimbledon tennis tournament. We worked with Red Bee who provided rushes and creative direction.
The XS850 GTX - the perfect combination of style and functionality arriving just in time for chillier temps. Premium materials geared for urban life plus Gore-Tex lining and a tough leather tongue. Your feet? Dry and warm courtesy of a winter sneaker that's rough in all the right ways.
The latest job I wrote, designed and directed at Mainframe. We used a combination of time-lapse and camera projected environments, HDRI blending and a full CG shoe. This built on the formidable street-wear brand that Puma represents.
Roles: Design, direction, creative.
A colony of ants combine forces to create a clockwork logo. Produced to promote the opening of the new watch department at Harrods. My roles included design and direction, I also took care of lighting and the particle systems on several shots.